Marketing, websites and apps
Found on Google. Described right by AI.
The technical basics that help Google find you properly, and help AI answers describe your business the way you'd actually want them to, not however they happen to guess.
AI answer
Source: Physio Clinic- Found, with the right details
- An AI answer, describing it correctly
- Where that answer came from, shown
The problem
Findable, but not quite right.
- 01
Someone searches for exactly what you do, and a competitor turns up first, or you don't turn up at all.
- 02
An AI assistant gets asked about businesses like yours, and either skips you entirely or gets an important detail wrong.
- 03
Your opening hours, your address or the services you offer are slightly different in three different places online.
- 04
You don't really know why any of this happens, only that, somehow, it does, again and again.
What usually happens
- The technical basics, page titles, descriptions and structured data, are left as whatever the site happened to come with.
- Information about the business sits in different states across the web, and quietly disagrees with itself in small ways.
- Search is treated as a one-off job, done once when the site launched, then never really looked at again.
- Nobody checks what an AI assistant actually says about the business, largely because it's hard to see.
How we do it
- We set up the technical basics properly: titles, descriptions and structured data, all pointing at the same clear facts about your business.
- Your details are kept consistent everywhere they appear, so nothing about the business quietly disagrees with itself.
- We check what AI assistants actually say about your business, and correct whatever turns out to be wrong.
- It's watched over time, not treated as a one-off job left over from when the site first launched.
How it works
The plan
- 01Show us the business
What you do, where you actually work, and the terms people search for it by.
- 02We set the basics
Titles, descriptions and structured data, all pointing at the same clear facts everywhere.
- 03It's watched and kept right
In Google's results, and in what AI assistants say about you when asked.
Always watching
It checks itself
It watches how you actually show up over time, month to month, not just whether the work was done properly once at the start.
- Whether your details still agree with themselves right across the webChecked
- How you appear in search results and in AI answers, checked regularlyChecked
- Pages that have slipped or gone missing from search, flagged for a fixChecked
- How fast the site loads, since that affects both ranking and AI crawlingChecked
What you get
What's included
- Page titles, descriptions and structured data, set up properly
- Your business details kept consistent everywhere they appear
- A sitemap search engines and AI crawlers can read
- Checks on how AI assistants describe your business
- Regular monitoring, not a one-off job
- A plain report on where you show up
- Fixes for pages that have slipped out of search
- Advice on what to put right first
For your IT teamThe technical side, for whoever looks after your systems.
- Structured data (JSON-LD) for Organization, Service and FAQ content, kept in step with the page content.
- robots.txt and a sitemap configured to allow major search and AI crawlers.
- Core Web Vitals, loading speed, stability and responsiveness, monitored, since speed affects both ranking and AI crawling.
- Canonical URLs and consistent business details, name, address and hours, across the site and listings.
- No paid or artificial link schemes. Nothing that risks a search penalty.
Questions.
Will we show up in AI search, not just Google?
That's part of the same work: the technical basics that help Google find you also help AI assistants describe you correctly.
How long does it take to see a difference?
The technical basics can be set up quickly. How search engines and AI assistants respond takes longer, and we'll be honest about that as it moves.
Do you guarantee a position in Google?
No, and nobody can. We can promise the basics are done properly and watched, which is what actually moves the needle.
What's the difference between this and the ads you run?
This is about showing up for free, over time. Ad campaigns are separate and immediate, and the two work well together.
What does it cost?
It depends on how much there is to put right and how competitive your area is. After a short call, you get a clear price before anything is built.
Goes well with
Keep going
- Marketing, websites and apps
Websites that win the work
Fast on a phone, built around what you actually sell and how people actually reach you, with a clear way to book or buy.
- Audits and consultancy
A free check that shows you what's wrong with your website
Paste your website address and get a plain list of what's wrong, free, with nothing to sign up for. No score to decode, just plain words on what to fix.
- Marketing, websites and apps
Reviews answered
Good and bad, answered the same day they land, in your own words, without you ever drafting a reply late at night after a long day at work.